Cleveland Browns New Logo: Latest Details, Comments and Reaction

Adam WellsFeatured ColumnistFebruary 24, 2015

Getty Images

Through the decades of Cleveland Browns football, the team's classic orange and brown colors have endured. Now, the franchise has opted to give itself a slightly new look, one that fits better in today's world yet honors the past.

Per the NFL on ESPN, here's how the new look and logo compare with the most recent design:

The Browns' official Twitter account released a closer look at the new helmet, which includes a brown facemask and a different shade of orange:

According to the official release on the Browns' website, the new design and colors are meant to reflect the spirit of Cleveland:

Our updated helmet logo is reflective of today's modern Cleveland - the design honors the past while evolving into the future. The iconic brown and white stripes stand tall over the orange helmet - a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.

The release also says that since 2015 is the 30th anniversary of the Dawg Pound, the franchise felt this was "a unique opportunity to modernize the symbolism."

The new uniform will be officially unveiled on April 14, according to Zac Jackson of Fox Sports Ohio: 

Team President Alec Scheiner spoke to Fred Greetham and Connor Kiesel of Fox Sports Ohio about what people can expect from the new uniforms:

Scheiner wouldn't give out any information on the new uniforms -- even if there were to be an added color to the scheme --but hinted that the uniform change will be more drastic, in keeping the helmet with no logo.

"We'll move the uniform further ahead than the logo," Scheiner said. "The fans have given us permission to move ahead with the uniform."

Just in case you were worried about Brownie, the elf who serves as the secondary mascot for the franchise, Mary Kay Cabot of The Plain Dealer reported he will still be around with his own redesigned look:

The new logo wasn't well-received among some who didn't see much of a change, including Kevin Clark of The Wall Street Journal:

Or a fan who saw a striking resemblance to a pet:

Even though the change isn't drastic, it could signal a franchise rebirth for the Browns, one of the most maligned and mocked teams in the NFL. Some—but not all—of the backlash is deserved based on the results over the last 50 years.

In the past, a change in logos and uniforms has often coincided with a team turning around its performance on the field. Cleveland has quality players to build around but needs a final push to put everything together. Here's hoping the logo changes provide an extra boost.