UFC Champion Brock Lesnar has been the subject of wild speculation
since crushing Randy Couture for the title. Is he a professional wrestling character, marketed as a larger than life bad ass who likes to hurt people, or is he the real deal, just a surly ornery farm boy who should legitimately frighten his opponents?
Paul Heyman has a unique perspective. Heyman, who was named one of the top 100 marketers by AdAge magazine, was known as "The Mad Scientist," based on his ability to build unique and identifiable characters in professional wrestling.
One of those people he worked with, both as a writer/producer and as
a performer, was Brock Lesnar. Coining Lesnar "The Next Big Thing," Heyman developed a relationship with the reclusive former NCAA Champion that has lasted to this day. Here's a taste of Heyman's hype.
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