UFC 100Download App

UFC 100 Preview: "Brock Lesnar Broke My Neck"

Tim ListAnalyst IMay 29, 2016

UFC Champion Brock Lesnar has been the subject of wild speculation
since crushing Randy Couture for the title. Is he a professional wrestling character, marketed as a larger than life bad ass who likes to hurt people, or is he the real deal, just a surly ornery farm boy who should legitimately frighten his opponents?
Paul Heyman has a unique perspective. Heyman, who was named one of the top 100 marketers by AdAge magazine, was known as "The Mad Scientist," based on his ability to build unique and identifiable characters in professional wrestling.

One of those people he worked with, both as a writer/producer and as
a performer, was Brock Lesnar. Coining Lesnar "The Next Big Thing," Heyman developed a relationship with the reclusive former NCAA Champion that has lasted to this day. Here's a taste of Heyman's hype.
Um, Hustle.

Where can I comment?

Stay on your game

Latest news, insights, and forecasts on your teams across leagues.

Choose Teams
Get it on the App StoreGet it on Google Play

Real-time news for your teams right on your mobile device.

Copyright © 2017 Bleacher Report, Inc. Turner Broadcasting System, Inc. All Rights Reserved. BleacherReport.com is part of Bleacher Report – Turner Sports Network, part of the Turner Sports and Entertainment Network. Certain photos copyright © 2017 Getty Images. Any commercial use or distribution without the express written consent of Getty Images is strictly prohibited. AdChoices