For Oregon head coach Mark Helfrich, the 2013 season was about settling in and getting a feel for his new role. His second year is more about putting his own signature on the Ducks after following the tough act of predecessor Chip Kelly.
"When you go through something more than once, you better be more efficient and better," Helfrich said on the coaches teleconference call in May, via Pac-12.com.
Helfrich is through his second spring practice season, and next week in Hollywood is another major milestone: Helfrich's second Pac-12 media days.
The coming campaign is one of high potential and high expectations for Helfrich's Ducks. Oregon is a popular pick for the new College Football Playoff, but qualifying likely means Helfrich winning his first Pac-12 championship.
Media days should offer insight into the Ducks' preparation for the season and continued acclimation to their no-longer-so-new leader.