Formula One has a new kid on the block.
A team led by successful businessman and NASCAR team owner Gene Haas has been awarded a licence to compete in the world's premiere racing series.
Getting the team to the top won't be easy. Recent history tells us that new teams struggle to make any sort of impact within their first few seasons.
Attracting drivers will be tough, as will securing the services of quality staff. Basing the team in the United States presents another challenge, as the team will be a long way away from the sport's traditional English heartland and its plethora of experienced potential employees.
On Saturday, my colleague Matthew Walthert examined whether the team would have what it takes to do well in F1, and he concluded that success will be very hard to come by.
It may never arrive at all.
But here's what Haas can do to ensure the best chance of doing a passable job straight out of the box.