Super Bowl

PETA Reacts to Joe Namath's Fur Coat at Super Bowl XLVIII

EAST RUTHERFORD, NJ - FEBRUARY 02:  Joe Namath talks with Phil Simms prior to start of Super Bowl XLVIII between the Denver Broncos and the Seattle Seahawks  at MetLife Stadium on February 2, 2014 in East Rutherford, New Jersey.  (Photo by Elsa/Getty Images)
Elsa/Getty Images
Patrick ClarkeCorrespondent IFebruary 3, 2014

With millions tuning in to watch the Seattle Seahawks defeat the Denver Broncos 43-8 in Super Bowl XLVIII on Sunday, it was only a matter of time before Joe Namath's fur coat stirred up controversy.     

Unsurprisingly, People for the Ethical Treatment of Animals (PETA) has recently called out Namath, criticizing his Super Bowl wardrobe selection. 

The animal rights organization reached out to the 70-year-old NFL legend via Twitter after he appeared on the Fox broadcast wearing an eye-catching fur coat, urging him to opt for faux fur:

According to TMZ, Namath purchased the coat on a whim from New York City's Marc Kaufman Furs the Wednesday before the Super Bowl. He reportedly said, "This is perfect for me."

It cost $3,000, per Kaufman.

While he may have felt it was a perfect fit, he likely had no idea it would garner so much backlash.     

Namath wore the coat from start to finish on Super Sunday, and he was the focal point during the coin toss prior to kickoff. The former New York Jets quarterback's eagerness to flip the coin also made for one of the big game's more memorable moments.

Although Namath's choice of outerwear was classic "Broadway Joe," any other response from PETA would be shocking considering the circumstances. However, PETA wasn't the only organization critical of Namath's coat.

While many folks on Twitter were content to make Macklemore references and praise the coat's uniqueness, some ripped the two-time AFL MVP and his fur. 

Moving forward, the stars of the Super Bowl may need to be more careful with their fashion choices based on the negative attention Namath is getting for his attire.

Although the game itself was a blowout, Nielsen reported that the Super Bowl drew around 111.5 million viewers, a new record. 

Like the rest of the country, PETA will be tuning in for the big game each year and clearly won't be shy in calling out famous athletes or celebrities wearing fur. 

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