Diego Costa's emergence as one of the strikers rumoured to be on Arsenal's most wanted list comes as little surprise, given Arsene Wenger's need for competition up front.
However, amidst all those being linked with the north London outfit, it's the Atletico Madrid man who would serve the Gunners' needs best compared to other alternatives on the club's radar.
In fact, so valuable are Costa's talents that Wenger himself has proclaimed the Brazilian would cost a world record transfer fee of £145 million to purchase, according to John Cross of the Mirror.
The need for attacking recruitment has been made all the more severe after Olivier Giroud, the focal point of Arsenal's forward line this season, picked up an ankle injury and is now suffering with illness.
What's more, per Cross's report, it's been revealed that Nicklas Bendtner, the most logical backup for Giroud, could be out of action for up to two months after picking up a knock against Cardiff City on New Year's Day.
Wenger is correct in his assumption that Costa would be a difficult man to prise away from the Spanish capital, never mind during a January transfer window, where that difficulty is somewhat multiplied by numerous circumstances.
The fact that the 25-year-old would be cup-tied in Europe and that Diego Simeone's side are currently challenging for top spot in La Liga means Los Rojiblancos would be all the more unwilling to part ways with the South American.
However, similar things were said about Mesut Ozil's proposed transfer to the Emirates Stadium prior to the German's £42.5 million switch from Real Madrid.
Sky Sports' Peter Hall believes the signing of Costa would bring Arsenal on par with Manchester City in terms of striking options:
At the Vicente Calderon, Costa has adapted to a variety of roles. While Radamel Falcao was the man leading Atleti's line, Costa was very much a provisional character, the man sometimes tasked with playing from out wide.
In the end, though, it's made the striker a far more complete creature, and it's showing in the rounded nature with which he's soared to the summit of La Liga's scoring ranks this term, with 19 goals currently to his name, per Transfermarkt.co.uk.
Costa's stocky frame makes him that of a similar mould to Giroud, but his arrival in north London would provide a lot more than just a like-for-like replacement.
For example, while Arsenal's French focal point does his best work off the ball, exploiting gaps and finding space where others may not, Costa has the added extra of being a menace with the ball at his feet, more often choosing to take the ball to the opponent.
The creative talent currently supplying his insatiable thirst for goals in Madrid would be replicated, some would argue even bettered, in north London with the likes of Ozil, Santi Cazorla and Theo Walcott providing the ammunition.
At Atletico, the Spanish citizen is currently the cream of the crop, and is very much a part of an ascending power in European football. That being said, the Gunners are back on the rise, too, presenting Costa with a few options that could indeed pay dividends in the years to come.
Some will undoubtedly say that the move is an impossible one, that the stars just aren't aligned and that the right criteria will not be met in time for any move to come about.
While that may be so, it hardly changes the fact that Costa would do well at Arsenal, a logical move for one of the sport's rising powers.