Next week, the world's attention will be focused in Bahia's Costa do Sauipe resort, where 32 teams will learn their fate for the 2014 World Cup.
The draw programme is scheduled to take 90 minutes, but the actual process of picking the balls will only take around 35 minutes, which means we can look forward to FIFA's unique brand of entertainment for the majority of the presentation.
In 2009, the draw was co-conducted by South African actress Charlize Theron, upholding a tradition for celebrity guests that has continued since proceedings were jazzed up in 1989.
Here's a look back at the past seven draws to see the stars who shined while grabbing at coloured balls.
On December 4, 2009, the 2010 World Cup draw was held at the Cape Town International Convention Centre.
The draw was conducted by the classic comedy duo of Theron and FIFA secretary general Jerome Valcke, with balls being drawn by the likes of David Beckham, marathon-record holder Haile Gebrselassie, Nobel Peace Prize winners FW de Klerk and Archbishop Desmond Tutu, Franz Beckenbauer, Michel Platini, Eusebio and Roger Milla. Nelson Mandela also gave a speech via video message.
Note how Theron starts the draw by exchanging plenty of awkward-but-jovial banter, before apparently being instructed to tone it down.
On December 9, 2005, 300 million people focused their attention on Leipzig's Neue Messe, where supermodel Heidi Klum and TV presenter Reinhold Beckmann hosted the draw for the 2006 World Cup Finals.
Franz Beckenbauer and Michael Ballack also made appearances, along with South African songwriter Juanes, who performed his hit "La Camisa Negra." Well, presumably it was a hit somewhere.
The Exhibition and Convention Center in the Korean coastal city of Busan hosted the 2002 World Cup draw on December 1, 2001.
There were no glamorous actresses or supermodels on hand, but popstar Anastasia performed "Boom," the official song of the tournament in Japan and South Korea.
FIFA general secretary Michel Zen-Ruffinen presided over the draw, and the balls were picked by Yves Rimet, grandson of Jules Rimet, the third FIFA president who conceived the first World Cup in 1930.
For the first and only time in World Cup history, the draw for the 1998 finals was held at a stadium. As you can see above, 38,000 spectators packed into Olympique de Marseille's Stade Velodrome to watch the events unfold on December 4, 1997.
Once again, there were no glamorous hosts, but Franz Beckenbauer, Carlos Alberto Parreira, George Weah, Julie Foudy, Raymond Kopa, Jean-Pierre Papin, Georges Canus and Marius Tresor took it in turns to draw the balls on the field.
The draw for USA '94 was held at a Las Vegas convention centre on December 19, 1993. It was conducted by a spritely 58-year-old FIFA general secretary named Sepp Blatter, who was four-and-a-half years from assuming the presidential role.
The talent drawing the balls included Eusebio, Bobby Charlton, Michel Platini, Marco van Basten, Roger Milla and an MLS goalkeeper named Tony Meola.
The Americans really pulled out the stops with the entertainment: After a taped message from President Clinton, James Brown fumbled his way through "Living in America," Rod Stewart beamed in a performance from a random Los Angeles bar, and Stevie Wonder, Barry Manilow and Julio Iglesias also performed.
Italia '90 was preceded by a prestigious draw from Rome's Palazzo dello Sport on December 9, 1989.
This draw was the first time FIFA decided to pad proceedings out with celebrities ambitious-but-pointless music spectacle.
Gianna Nannini and Edoardo Bennato performed the official tournament anthem "Un'estate Italiana" live at the draw, while other honourable guests included opera tenor Luciano Pavarotti and Oscar-winning actress Sophia Loren.
For the 1986 draw, three young boys were selected to hastily draw the balls in a concise 30-minute show, while the 1982 ceremony required a re-draw when they relied upon revolving drums to pick the teams rather than human hands.
Things weren't quite so dazzling prior to the 1990 draw.
For the 1986 event held in Mexico City, three young boys were selected to hastily draw the balls in a concise fuss-free 30-minute show.
At the 1982 ceremony (above), a re-draw when they relied upon revolving drums to pick the teams rather than human hands.
The first televised draw was broadcast from the Royal Garden Hotel in London on January 6, 1966.