Jimmy Raye has spent over 30 years of coaching the offensive side of the football.
The 49ers are probably hoping he can spend more than one year running the offense.
New offensive coordinator Jimmy Raye is the latest man to find ways at making the 49ers offense click heading into the 2009 season.
The organization may be hoping that he has more longevity compared to the likes of Mike Martz, Norv Turner and Jim Hostler among others.
The 49ers have been known for changing offensive coordinators in recent years, most recently replacing Mike Martz.
Martz and Singletary made clashes towards the philosophy for the offense, which led to Singletary letting the former Super Bowl coach go.
Martz preferred a pass-first offense. Singletary wanted to be hard-nosed and emphasize a running attack.
With Raye, he gets a man who knows running backs and how to make the rushing game work.
Raye has helped coach Marcus Allen, Eric Dickerson, Stephen Davis, and most recently Thomas Jones.
While at Kansas City from 1993-1997, Raye helped coach one of the league's best rushing attacks.
In 1995, the Chiefs led the league in rushing with an average of 138.9 yards per game. From 1995-1997, Raye's coaching helped the Chiefs rack up at least 136 yards per game.
Even though Raye has a background with running backs and gives Singletary the running emphasis he desires, Raye will admit he doesn't want to focus on one thing when he makes the play calls.
"This is the new millennium. This is 2009," Raye said to the San Jose Mercury News back in January. "I don't think you can play one-dimensional, and I never have."
That may be good news for the offense, but the better news would be if Raye can buck the trend of offensive coordinators lasting one season for the 49ers.