Don't adjust your TV sets. Nothing is wrong with your picture. For the month of October, according to a WWE release on its Community page, all Superstars will begin wearing pink gear to the ring to support Susan G. Komen and raise money for National Breast Cancer Awareness month.
According to the release, all Superstars and Divas will wear customized "Rise Above Cancer" shirts and 20 percent of each shirt sold will go to the nonprofit organization. This campaign began last year when John Cena wore pink ring gear for the month of October, and we had that lovely pink ring rope as well.
The official release states:
To support Komen’s mission, WWE will utilize all its assets, including TV and pay-per-view broadcasts, live events, PSAs, in-arena, digital and social media to generate awareness and encourage fans to get involved. Throughout the month, the announcer table, entrance ramp and ring skirts will be co-branded and the middle ring rope turned pink to promote the fight against breast cancer.
While I could certainly do without the pink middle rope, I commend the WWE for supporting charity and hopefully encouraging others to do the same. I just hope that the WWE does not take a too self-congratulatory approach to promoting the initiative. It's rare for Vince McMahon and company to keep from boasting about their good deeds and it can turn some people off.
WWE is an international brand and fancies itself an entertainment outlet the likes of the National Football League, who will run their own National Breast Cancer Awareness promotions in October. WWE doesn't want to be left behind.
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