Photo courtesy of WWE.com
For weeks now, Ryback has been booked in backstage segments as a bully picking on nameless extras and miscellaneous personnel.
It's time for someone to stand up to him and at least attempt to fight on behalf of the Be a Star campaign.
Chances are, WWE will likely take a few minutes out of the pay-per-view to dedicate to promoting this new character, as it's done in the past.
However, rather than doing another backstage segment, Ryback could just as easily be booked in a squash match against someone rather low on the totem pole.
Ryback has an appalling record on pay-per-views and could certainly use a win, even if it's quicker than his entrance and used as nothing more than a bathroom break.
Those are just three examples of storylines going on in WWE right now that don't involve championship titles.
Would you like to see these matches or any others added to the event's card? Tell us below in the comments!
Anthony Mango is the owner-operator of the wrestling website Smark Out Moment as well as the host of its YouTube podcast show Smack Talk. You can follow him on Facebook and elsewhere for more.