Arsenal seem to think that the perception of the club being busy on the market will distract people from the fact that they not only haven't signed anyone yet, but also have planned poorly for this transfer market.
Sorry, Gunners, but a few of us aren't buying it.
On Monday, a flurry of rumours were attached to Arsenal, almost all of them disappointing. The day opened with Arsenal not only bidding for a player they probably don't need, Yohan Cabaye, but massively lowballing Newcastle.
From The Guardian:
Would Cabaye really bring Arsenal something they don't already have? Even with Mikel Arteta injured, would he be a massive upgrade over Aaron Ramsey?
Not really, nor would he address the team's major need for a defensive midfielder.
Of course, Cabaye didn't even feature on the bench for Newcastle on Monday against Manchester City, so perhaps the Gunners have been a bit more serious with their bidding in private than the absurd £20 million bid that publicly made the rounds.
One player who would fill a major need, however, would be Geoffrey Kondogbia of Sevilla, whom Arsenal have enquired about, according to Wayne Veysey of Goal.com:
Arsenal have bid £6m for Uchida, made an enquiry for £17.2m-rated Kondogbia & had a £10m bid rejected for Cabaye http://t.co/cIs1pwlwfZ— Wayne Veysey (@wayneveysey) August 19, 2013
Arsenal still waiting for a response from Schalke about Uchida bid but will have to offer £17.2m to get Kondogbia & a lot more for Cabaye— Wayne Veysey (@wayneveysey) August 19, 2013
Kondogbia might be a little raw for that price, but given his upside and the need Arsenal have at the position, he would represent a nice addition.
So if Arsenal go that route, power to them. And Schalke right-back Atsuto Uchida would certainly offer some depth defensively and be a player for the future, but certainly wouldn't excite many Gooners for the time being.
Of course, Arsenal are also being linked to a player they likely have no chance of signing, as has seemed to be a theme this summer. Graeme Bailey of Sky Sports passes along this little ditty:
Whilst Geoffrey Kondogbia remains a firm option for Arsenal, we understand they have enquired about Juventus' Paul Pogba.— Graeme Bailey (@GraemeBailey) August 19, 2013
Obviously, if Arsenal could land Pogba, it would be an excellent buy. But honestly, does anyone actually think this will happen? Would Juventus really sell their young star?
I doubt it. I don't think he's going anywhere this summer.
There's been a whole lot of talk about midfielders, but what about striker? With Luis Suarez likely off-limits, who will Arsenal turn to now to upgrade the forward position?
Drum roll please...Michu!
Gerrard Brand of The Independent is reporting that the Gunners are in the market for the Swansea City striker, though his club want £25 million for last year's breakout star. After scoring 18 goals in league play last year, Swansea are within their rights to go all Rod Tidwell on Arsenal.
But c'mon—£25 million for a player who wouldn't represent a major upgrade, if one at all, over Olivier Giroud? Is this what Arsenal have come to?
In that same report, Brand notes that Arsenal are also interested in Manchester City's Micah Richards, a move that would provide them cover at both right- and centre-back. It's possible he could be had, as he won't be unseating Pablo Zabaleta anytime soon, and he would be a nice addition.
Of course, none of this is good enough. These aren't the major signings Arsenal fans were led to believe would be brought to the Emirates when talk of a £70 million transfer stash made the rounds earlier this summer.
These aren't the type of names that can make fans forget about the fact that moves for players like Gonzalo Higuain or Suarez were bungled, that Luiz Gustavo chose to sign with Wolfsburg, that the rest of the Premier League (minus Manchester United) has been busy getting better while the Gunners have been busy getting thinner and injured.
Look, we should all give Arsene Wenger and the board the full transfer window before we put them in the stocks. But Gooners also shouldn't pretend like a flurry of buzz substitutes for actual, quality signings.
It's time for Arsenal to use the market to actually improve this squad. Let's see if they do.