If one were to take the most pessimistic look possible at the goings-on with the Cowboys, what would that look like when presented?
Next, if it really isn't as bad as the worst of naysayers imply, then where does it fall and how realistic is optimism in this picture?
Fair enough a start point? If so, then let's start on a evaluative journey....involving the Dallas Cowboys.
To start with, the top of the flow chart has to receive some scrutiny. Here, to start with a negative vein, many fans and media alike have been not too subtly calling for the head of none other than Jerry Jones himself.
The mental associations start with his flashy participation and high profile tendencies around any and everything involving changes in the Dallas Cowboy organization.
Now to be honest, one has to evaluate this negative view and see what is involved in this projection. First, the charge, meddlesome and overbearing to the detriment of the organization.
Now, proof here is almost purely subjective except when an observer puts his own values and associations in place as indicators of change. To be fair here, the negative view has to be assumed and followed through with. So, here goes....
Jerry Jones has a history of putting his ego in the way of team constructive decisions and in the process has limited the dynamics of those placed in charge of directing the team to success.
The list of head coaches for the Dallas Cowboys has been a turnstile of short termed and ill prepared coaches that have served mainly as an extension of the ego of Jerry Jones himself.
To do this, we must look at supportive facts of the franchise itself...so let's start that journey first.
The Cowboys joined the NFL as a 1960 expansion team.[2] The team's national following might best be represented by its NFL record of consecutive games in front of sold-out stadiums.
The Cowboys' streak of 160 sold-out regular and post-season games began in 1990, and included 79 straight sellouts at their home, Texas Stadium, and 81 straight sell-outs on the road.[3]
An article from Forbes Magazine, dated Sept. 10, 2008, lists the Cowboys as the most valuable sports franchise in the United States, and second in the world (behind the United Kingdom's Manchester United), with an estimated value of approximately $1.612 billion, ahead of the Washington Redskins ($1.538 billion) and the New England Patriots ($1.324 billion).[4]
They are also one of the wealthiest teams in the NFL, generating almost $269 million in annual revenue.[5]
The Cowboys have been one of the most successful teams of the modern era (since 1960). The team has won five Super Bowls and eight conference championships.
The Cowboys have more victories (41) on Monday Night Football than any other NFL team; the Miami Dolphins are second with 39 and the San Francisco 49ers are third with 38.[6]
They hold NFL records for the most consecutive winning seasons (20, from 1966 to 1985) and most seasons with at least ten wins (25).
The team has earned the most post-season appearances (29), a league record of 56 post-season games (winning 32 of them), the most division titles with 20, the most appearances in the NFC Championship Game (14), and the most Super Bowl appearances (8).
The Cowboys also played in two NFL championship games before the NFL's 1970 merger with the American Football League.
The Cowboys became the first team in NFL history to win three Super Bowls in just four years (a feat that has been matched only once since, by the New England Patriots). They are second only to the Pittsburgh Steelers with most Super Bowl wins (tied with the San Francisco 49ers with five each).
The Cowboys' success and popularity has earned them the nickname "America's Team". Before the 2008 season an ESPN's Page 2 statistical comparison of all teams since the AFL-NFL merger had the Cowboys narrowly beat out the Pittsburgh Steelers for the top of its Ultimate Power Ranking.[7]
That is the story of the Dallas Cowboys to present, but let's start to single out the part that belongs with the Jerry Jones portion of that journey....
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