There is a new manager. There are new players. There is even a new shirt sponsor.
However, Real Madrid being Real Madrid, there are almost certainly going to be new dramas, new spats, new sagas and new ways to make the front pages of the insatiable Spanish footballing press. And that is why the club is so much fun to watch.
Carlo Ancelotti, for one, will be hoping it is sport rather than sensationalism that leads the way into the season to come after a somewhat eventful three years under Jose Mourinho. This is the squad that the Italian boss will use to achieve his goal of a quiet but successful campaign to come for Real Madrid.