There's an old proverb in football. "Couldn't hit a barn door with a..."
And this is particularly true of Danny Welbeck.
The 22-year-old was part of Manchester United's side that strolled to the league title last season and a player of whom big things are expected.
But so far, he's failing to live up to his lofty potential.
A product of the Red Devils' youth academy, the Mancunian has scored a mere 19 goals during five full seasons at Old Trafford and just 11 in 64 appearances in the top flight.
Welbeck has been capped 16 times by England and is a big prospect for the Three Lions, but after five frustrating years at the Theatre of Dreams, is it time for him to go?
Before we go further into the striker's apparent inadequacies in the final third, it's worth noting that Welbeck operated for the majority of last season on the flanks.
With Wayne Rooney, Javier Hernandez and Robin van Persie all jostling for the main forward role, the youngster spent the majority of his time out on the left wing.
It's also fair to point out that Welbeck played a full 90 minutes last season only seven times and that he was used as a substitute in 51 percent of United's Premiership games.
That may go some way to explaining his paltry goal-scoring record, but it doesn't necessarily pardon it.
Not getting chances to prove yourself is one thing, but missing more than half the ones you do get is a completely different matter.
Of Welbeck's 24 shots last term, 10 were on target and 14 were squandered.
And arguments for the England hopeful to be given more time to prove himself this season aren't helped by the fact that there are simply better players in David Moyes' squad.
Hernandez, who made just 22 Premier League appearances last season—five fewer than Welbeck—is far more potent in front of goal.
The Mexican had 24 shots on target and just 14 off target in 2012/13, and he also netted 10 times in the league and 18 across all competitions.
Yet the 25-year-old continues to be overlooked in favour of Welbeck, who partnered Robin van Persie up front for this afternoon's 2-0 win over Wigan Athletic in the Community Shield.
Welbeck once more failed to impress here and hasn't scored for the Reds since last October.
So the big question is: Does Welbeck deserve a spot in Moyes' starting XI this season, or should Hernandez be awarded a more regular starting berth at his expense?