New Study Names Michigan as College Football's Most Engaged Fans

Randy ChambersAnalyst IJuly 22, 2013

It looks like Alabama isn't No. 1 at everything after all. The Tide have the national titles and terrific recruiting classes they can brag about, but Michigan has the most engaged fanbase in the country.

There is now a celebration scheduled in Ann Arbor.

TicketCity recently released the results of its first annual overall ranking of the most engaged fanbases in college football. The goal was to discover which teams had the most engaged fans online and offline.

The information was used from the 2012 season only and bowl games were excluded. Many metrics went into this research and some weigh more than others.

Each metric can be seen below, along with its corresponding weight, per TicketCity:

  • Average total attendance, all games (5)
  • Average home attendance (10)
  • Average ticket price, all games (5)
  • Average home game ticket price (10)
  • Percentage of stadium capacity filled at home games (10)
  • Facebook likes & Facebook "talking about" (6)
  • Twitter following (3)

TicketCity weighs home attendance and average ticket prices higher "because they are a better direct reflection of home team behavior."

Michigan led the way with an overall score of 100. It had the best home attendance in the country with an average showing of 112,252 people, and the most Twitter followers with 149,498.

The University also finished second in Facebook "talking about" and Facebook likes, while finishing third in highest average total attendance and fifth in average median ticket price.

It's no secret that Michigan has some of the most passionate fans in the country, and some would consider this honor to mean more than anything else. Having loyal fans who go nuts over a program and are involved on and off the field is all anybody can ask for from a fanbase.

While Michigan comes out on top, the SEC was also well represented with five programs rounding out the Top 10. The Big 12 and Big Ten were the only other two conferences with at least one team mentioned within the first 10 teams.

The overall Top 25 rankings can be viewed below, per TicketCity:

Overall Rank
Conference
Institution
Overall Score
1Big 10University of Michigan100.00
2SECLouisiana State University95.43
3SECUniversity of Alabama95.18
4Big 10Ohio State University92.94
5SECTexas A&M University88.91
6Big 10University of Nebraska - Lincoln87.88
7Big 12University of Oklahoma82.77
8Big 12University of Texas - Austin82.11
9SECUniversity of Georgia81.83
10SECUniversity of Florida79.86
11Big 10Penn State University75.68
12SECUniversity of South Carolina72.13
13Big 10University of Iowa72.08
14Pac 12University of Southern California71.97
15Pac 12University of Oregon70.53
16Big 10Michigan State University70.52
17SECUniversity of Tennessee68.57
18Big 10University of Wisconsin - Madison68.29
19SECAuburn University66.40
20ACCClemson University65.85
21Big 12West Virginia University65.53
22ACCFlorida State University63.92
23SECUniversity of Missouri63.82
24SECUniversity of Arkansas60.88
25ACCVirginia Tech University59.51

 

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