Sergio Martinez and Gennady Golovkin are clearly the No. 1 and No. 2 fighters in the middleweight division, but an aging, injury-prone Martinez is looking for his biggest paydays in his final fights.
While Golovkin's immense power and relentlessness has resulted in 14 knockouts in a row, he's a long way from being the pay-per-view (PPV) draw Martinez needs to secure his retirement.
Enter Miguel Cotto.
Cotto is a smaller fighter than Golovkin, but a giant at the box office.
Cotto's 2012 fight with Floyd Mayweather sold 1.5 million PPV buys, the second highest number for a boxing event not headlined by a heavyweight.
Mayweather's next fight against Robert Guerrero struggled to reach a million buys. Cotto's absence was clearly felt.
Cotto's rematch against Antonio Margarito in December of 2011 was the last time Cotto was the "A-side" of a PPV. He sold north of 600,000 buys. That's 600,000 reasons for Martinez to go after him.
Martinez has already confirmed via Ovacion Online, an Argentinean online sports publication, talks between his camp and Cotto's are ongoing for a fight in March or April of 2014.
Martinez could potentially be seen as picking on a smaller, less riskier fighter in Cotto, and fans have to remember that Martinez has injured his right knee two fights in a row.
While Martinez is not the most defensive fighter, he relies on his movement to keep from receiving more punishment than he already does.
And at 38 years old, Martinez is certainly no spring chicken. Injuries and age could give Cotto the chance to become the first Puerto Rican fighter to win a world title in four weight classes.
If there was any doubt Cotto was a Hall Famer before, this accomplishment would all but guarantee it.
So while Golovkin works his way through a line of opposition to become a big draw, Martinez vs. Cotto would be a big fight that could give more insight as to how much Martinez has left in the tank.