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1999 was supposed to be Jacksonville's year.
The Jaguars seemed to be a lock to represent the AFC in Super Bowl XXXIV after cruising through the regular season with a 14-2 record to claim the top seed in the playoffs. Everything went according to plan in the Divisional Round as the Jaguars embarrassed the Miami Dolphins 62-7 in Dan Marino's final NFL game.
The young franchise was the hottest team in the league, and fans could feel the excitement of the looming Super Bowl appearance. Even the players were feeling confident and recorded a song that rivals the '85 Bears "Super Bowl Shuffle."
But standing in their way were the Tennessee Titans, who handed the Jaguars their only two blemishes on the season.
The Titans couldn't possibly beat Jacksonville three times in one season, could they?
Unfortunately for Jags fans, the answer was yes.
Tennessee scored 23 unanswered points in the second half to win 33-14 and force the Jaguars to watch the Super Bowl from home.
That heartbreak alone was enough to make the Titans Jacksonville's mortal enemy, but then-Titans coach Jeff Fisher made himself Public Enemy No. 1 by calling Alltel Stadium (as EverBank Field was then known) a home away from home.
The comments understandably didn't sit well with Jaguars fans and he became the focus of the pain of 1999. It was impossible to see Fisher without feeling the stinging pain of losing to the Titans thrice in one season. It was impossible to look at Fisher without feeling sick to your stomach.
The hatred never died down, as a poll in 2009 found Fisher as the Jaguars' most hated opponent. It wasn't even close, according to ESPN's Paul Kuharsky.
Even though Fisher has moved on to St. Louis, and 1999 has grown to be a distant memory, there is still no denying he won't be welcomed in Jacksonville any time soon.