NFL executives and TV network honchos know to strike while the iron's hot and did so in scheduling the Washington Redskins, led by quarterback Robert Griffin III, five times on prime-time, nationally-televised games for the upcoming 2013 NFL regular season.
The NFL released the week-to-week game schedule for every team Thursday night in a made-for-TV -style event broadcast on the NFL Network.
In comparison, last season the Redskins were scheduled just twice, with the final regular-season game against NFC East rival Dallas Cowboys "flexed" by the league. The NFL reserves the right to move a game into a more visible time-slot should it choose, especially if the teams are in playoff contention.
In all likelihood, the league will use that opportunity again when the Redskins face another NFC East rival, the New York Giants, in the upcoming regular-season final game on December 29.
The Redskins open the regular season with a Monday Night Football appearance September 9 at 7 p.m. ET against the Philadelphia Eagles on ESPN.
This is the first of two MNF games. The second is in Week 12 against last year's Super Bowl loser, the San Francisco 49ers. Both are home games.
The 'Skins play the Cowboys in Week 6 and the Giants in Week 13 on Sunday Night Football on NBC and appear in Week 10 on Thursday Night Football on the NFL Network.
NFL and TV execs learned from what has been known for years in golf circles as the "Tiger Factor"—when Tiger Woods is in contention in any PGA golf tournament on Sunday, ratings are much higher than events in which he does't participate or is out of contention.
After all, in Robert Griffin III, the league not only has last year's NFL Offensive Rookie of the Year, second overall NFL draft pick and former Heisman Trophy winner—but is the most-popular selling NFL jersey all time in a fiscal year.
Tiger, meet RG3.
Every entity involved in the NFL is benefiting from the success of RG3 and large television audiences lead to large advertising revenue.
You can't argue with the decision to place the Redskins in nationally televised games that air in prime time. It is a big business and businesses are in it to make money.
When you have someone in RG3, you capitalize on the opportunity because talent and star power such as this doesn't burst onto the scene but every so often.
Enjoy the ride while you can, RG3. Hang on and don't let go and you will make fans of the Washington Redskins that will tune in just so see what all of the Redskins fans have been talking about and have been waiting for in a long, long time.
For a complete listing of the Washington Redskins 2013 regular-season schedule click here.