On Monday night, Dolph Ziggler created one of the most memorable Raw segments in recent memory when, at long last, he cashed in his Money in the Bank title shot and defeated Alberto Del Rio for the World Heavyweight Championship.
Per the storyline, Del Rio was greatly weakened by his previous match with Jack Swagger, which allowed Ziggler to capitalize and win the belt.
Over at PWInsider, Mike Johnson offered some backstage details on the cash-in, refuting theories that Ziggler was booked to win on Monday on a spur of the moment. He noted that it had, in fact, been planned for several weeks:
We have been told by multiple sources that the plan for several weeks was for Ziggler to cash in and win the WWE World title the day after Raw.
This was one of the reasons Ziggler had been doing so many jobs of late, with the belief being it would create interest in those talents chasing him for the belt since "they can beat him."
Johnson also mentioned that previous top challenger Swagger had been considered for a title run, but that his embarrassing DUI arrest in February nixed it.
Of course, it's worth mentioning that the Swagger/Colter xenophobia gimmick, while it may have garnered the company some mainstream press initially, never truly took off as a major angle, as the lukewarm television reactions to both Del Rio and Swagger illustrated.
This may be due to the political nature of the angle or just the fact that Del Rio isn't nearly as over as a top face as he should be. It's also probably not a good sign for the Mexican star that evil heel Ziggler snatching the belt off him on Raw got one of the loudest pops in WWE history.
With this in mind, it's very possible WWE would have refrained from giving Swagger the belt at WrestleMania anyway, DUI arrest or not.
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