Last night during the NCAA Final Four games between Louisville and Wichita State (recap), and Michigan and Syracuse (recap) on CBS, Buick debuted its latest spot featuring Denver Broncos quarterback Peyton Manning.
The commercial was somewhat of a follow-up to last year's ad that showed Manning calling audibles.
"A lot of people enjoyed seeing the (last) spot—my teammates come up to me and yell, 'XM 60 outlaw!'" Manning told Bader Media in an interview which included behind-the-scenes footage of Peyton filming the new Buick commercial.
We're betting outside linebacker Wesley Woodyard is one of the teammates who can quote Peyton his commercial lines. Two years ago, Woodyard released a hilarious spoof of himself mimicking safety Brian Dawkins' pre-game routine.
Manning's latest ad speaks of being blindsided on the football field, something he says won't happen to him on the road, thanks to Buick's safety features.
Manning, of course, is not new to acting. His witty personality and enormous popularity make him the perfect candidate to pitch a product—whatever that product may be.
From endorsing Reebok, Sony, Wheaties, DirecTV, Gatorade, Buick and Papa John's, Manning earns over $10 million annually, according to Forbes.com.
We feel a little better now knowing that when Manning looks at the camera he is actually being pulled by a trailer. Peyton (presumably) keeps his eyes on the road when really driving, as should everyone.
In addition to his endorsement revenue, Manning will also be paid $20 million (per Spotrac.com) in 2013 by the Broncos. That's $30 million in one year. Not bad.
But Manning is not overpriced. He led the Broncos to a 13-3 record in 2012 and has Denver in position to make another Super Bowl run this fall. And with Manning under center, Denver doesn't even have to worry about roadblocks—Peyton has an audible for such detours.