Around the Miami Heat, streaks are a bit like no-hitters or "Fight Club."
It's not really proper to discuss them.
"I haven't even addressed it with the team, so it feels awkward focusing on it with you guys," Heat coach Erik Spoelstra said after Miami won its franchise-record 15th straight game, 97-81 against the Minnesota Timberwolves. "I don't want the guys focusing on the record. I want us focusing on trying to improve."
That doesn't stop anyone on the outside from trying to put the Heat's record run into some perspective.
The Heat last lost on Feb. 1 in Indiana against the Pacers.
Now it's quite likely—with visits from the Orlando Magic and Philadelphia 76ers upcoming—that they will enter next Sunday's home against against Paul George and Co. with a 17-game streak, tied with the Los Angeles Clippers for the longest in the NBA this season.
"We're just playing some really good ball," LeBron James keeps repeating.
They are, and unlike in the 12-game streak in 2010-11, they have beaten a good number of quality teams, the Clippers, Oklahoma City Thunder, Memphis Grizzlies, Chicago Bulls and New York Knicks included.
And unlike early in the season, they have performed consistently well on the road, with seven of the 15 wins coming away from AmericanAirlines Arena.
So what's gone right—well, other than their recent rendition of the Harlem Shake?
(All quotes for this piece were collected through the course of the author's coverage of the Miami Heat for the Palm Beach Post. All statistics were accurate as of Monday afternoon.)