Photo Courtesy Helen Robinson/sltdwrestling.co.uk
The biggest roadblock to Ryback this year is John Cena. His detractors will often call him "SuperCena," and we should expect to see him a lot this year.
With The Rock as WWE champion, Cena is poised to gain his rematch from last year's "Once in a Lifetime" match against The Rock. But that all depends if The Rock can get past CM Punk this Sunday.
If The Rock walks out as WWE champion, it could be due to a Paul Heyman betrayal, maybe even involving Brock Lesnar. If so, CM Punk will feud with Lesnar going into WrestleMania, and Cena will face The Rock.
If Cena wins the WWE championship at WrestleMania, Ryback could then, in theory, feud with him. But that would likely mean one of them will likely be a heel, and that probably won't be Cena.
Again, with the World heavyweight championship picture so crowded, it's unlikely WWE will toss Ryback into a feud there.
None of this bodes well for Ryback, but Cena seemingly ready to take the WWE title is perhaps the biggest obstacle for Ryback. It's the primary reason that at least for now, his moment of fame has come and gone.