It's not a surprise that part of the reason Dwayne "The Rock" Johnson won the WWE Championship at January's Royal Rumble pay-per-view is because it's good P.R. for him to carry the belt around media events for his upcoming movies.
And with trailers for these movies being released as WrestleMania 29 fast approaches and a rematch between Rock and John Cena imminent, who is to say we won't see some of his co-stars involved in the event?
Maybe Vin Diesel is a possibility? What about Mark Wahlberg?
WWE has a history of bringing in celebrities to join our favorite professional wrestlers on the grandest stage of them all. It helped with the first ever WrestleMania as Mr. T was part of a feud with "Rowdy" Roddy Piper.
Other celebrities having an involvement at WrestleMania include Floyd Mayweather, Mickey Rourke and Cyndi Lauper.
Johnson has plenty of movies coming out this year that could lead to a variety of celebrities making an appearance either on WWE television or even at the event as guests who are interviewed about the speculated Rock vs. Cena II match.
For example, the movie Pain and Gain is hitting theaters in April and could lead to Johnson's co-star Mark Wahlberg having some say on the match. I wouldn't be surprised if he was seen as a backstage guest of the WWE champion to promote the movie as well.
There's also the release of Fast & Furious 6 in May, which features a huge star in Vin Diesel. There's no question that he would bring a lot of outside interest if he appeared at WrestleMania. Maybe he will be a guest who gets into a brawl with a lower-card heel, which would cause worldwide trends.
These are just some ideas to consider. Someone like me may sense that Rock vs. Cena II needs something extra to keep it interesting outside of the WWE Championship.
If WWE officials want to put the title on the Rock to gain the attention of TMZ or Entertainment Weekly, then they should try to throw in some big names from Hollywood to help WrestleMania's social media score.