Super Bowl Commercials 2013: The Rock's Ads Prove He Will Be a Big Draw for WWE
The WWE's newest WWE Champion, Dwayne Johnson, better known by his iconic ring name, "The Rock," once again proves that he is still capable of being a big draw for the world's largest professional wrestling promotion.
Despite initial reservations from many WWE fans after the Rock won the company's top title last month at the Royal Rumble pay-per-view, the Rock's appearance in two Super Bowl commercials indicate that the WWE creative team's decision to take the title from previous champion CM Punk was a good one.
The Rock's commercial appearances included an ad for the Milk Processor Education Program—a "Got Milk" ad—and a trailer for the upcoming installment of the popular Fast and Furious series, Fast 6.
Johnson's Super Bowl cameos were only the beginning of the star's main stream crossovers which will in the long run beneficial the WWE.
In addition to Fast 6, The Rock will also star in the upcoming G.I. Joe sequel, G.I. Joe: Retaliation, Michael Bay's Pain & Gain and the soon to be released film Snitch.
Overall, Johnson's multiple film appearances indicate that Hollywood Studios are confident in the pro-wrestler-turned-movie-star's ability to bring the cash in. This should be a good sign for the WWE: Ten years since his last title run, Johnson is once again the company's champion.
The Rock's revived Hollywood career could, in the long run, be a great blessing for the WWE, especially now that Johnson has returned to his pro wrestling roots.
In an interview last year with Dorothy Pomerantz for Forbes, the Rock spoke of his newfound philosophy as an actor and his need to embrace his WWE past—rather than hide it, as movie executives often instructed him. As he told her, "It reached a point where I felt that instead of me trying to conform to Hollywood, I needed to have Hollywood conform to me and embrace my past" (via Forbes.com).
The question on the minds of WWE officials now should be whether the Rock as the WWE Champion can make this year's WrestleMania 29 as successful as last year's WrestleMania 28—the most watched PPV in WWE history.
Was the WWE's decision a smart one? Will the Rock's return to WrestleMania help the WWE break the record 1.3 million buy rate from last year?
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