Over the years, few performers have garnered this much anticipation for a halftime performance during the Super Bowl. Then again, very few look and sound like Beyoncé. For 12 minutes on Super Bowl Sunday, the Grammy winning artist will put on a spectacle in New Orleans for the whole country to see.
But what do we want to see?
We want to see the songs we know like “Single Ladies” be performed on a grand stage so it appeals to the widest audience possible. The Super Bowl is the biggest event in television and the viewers have few occasions to go to the bathroom or make a phone call because they don’t want to miss a single down or multimillion dollar commercial. This is why Beyoncé needs to hook a football-watching audience in from the start with familiar songs.
A Classic Guest
The Super Bowl encompasses every generation; all ages eagerly watch this single game that determines the champion each year. That being said, the halftime show should appeal to an older audience as well. It seems that the NFL has gotten away from its routine of having classic rock artists perform (The Who, Tom Petty and Bruce Springsteen) and moved toward a younger audience.
Two years ago, the Black Eyed Peas and Usher took the stage and they threw guitarist Slash in there to try to please the elders. Last year, Madonna, Nicki Minaj, LMFAO and Cee Lo Green shared the halftime show duties and there was no attempt to include someone for the 50 and up crowd.
Hopefully, this year will be different and Beyoncé will throw in a rock artist from before the 90s.
Let’s face it. Ever since Janet Jackson’s “revealing” halftime show, we all know deep down that we are looking for it to happen each year. And Beyoncé is known to wear virtually nothing, dance erratically and move about the stage...just saying.
It’s New Orleans: the jazz capital of the world. The halftime show needs to reflect the pride and spirit of the city and its passion for sports. The best way to go about this is to get local musicians, famous musicians and even a local marching band, Tulane perhaps. Beyoncé can do soul, pop, gospel and even rock. Why not add a jazz fusion to the mix?
Overall, I’m sure the lights, graphics, dancers and her vocals will be enough for a great show, but this is the Super Bowl. She needs to live up to the hype and these aspects would certainly help her do so.