They are the show within the show. The 30-second spots between the action that represent the heartbeat of capitalism. For many, they are as important as the game itself or the halftime festivities.
They are Super Bowl commercials. And they have have gotten bigger, more expensive and are being released far earlier each year and tied to viral campaigns on Twitter and Facebook.
The Super Bowl is a national holiday of sorts, and the advertisements have become a ritual celebration for major corporations. And we all love it. So with that in mind, I've compiled a few rumors and commercials that have already been released for your viewing pleasure.
Let the brand management begin!