At least, that's what Doc Rivers thinks.
As reported by A. Sherrod Blakely of CSNNE.com, Rivers believes that his team has lacked the necessary toughness needed to succeed:
This team, as talented as they might be on paper and on the floor some nights, lacks a certain toughness that can no longer be ignored. If I'm Brooklyn and the league, you've got to think we're pretty soft the way we're playing. We're a soft team right now. We have no toughness.
Most can understand where Rivers is coming from.
You look at the Celtics' roster and you see a team that should be contending for a title—a team that should be at the top of the NBA's Atlantic Division.
But that's not what Boston is doing, nor is that where it's located. Instead, the Celtics are fighting to stay above .500 and find themselves in second-to-last place in their division.
What's even more chilling is that if the playoffs began today, Boston would barely make it.
Less than 20 games into the season or not, clinging to a low-level playoff spot is not what this team was assembled or expected to do.
Which means it's time for a change—it's time for the Celtics to exude that toughness Rivers alluded to earlier.
Or maybe not.
"That stuff's not toughness," Rivers said. "All that stuff, that's not toughness."
Boston's head coach may be right. What Rondo and his teammates did wasn't tough, and it will probably even result in a suspension for the point guard as well.
But the Celtics have to use this. They have to use the aggression they displayed here and parlay it into the toughness Rivers is looking for them to show in every game.
If that means embracing a "Bad Boy" identity, then so be it.
Which is the silver lining of this whole debacle. Obviously, it was a more than questionable act on Rondo's part and he should be punished accordingly, but it was also the first time all season Boston acted like it had something to prove, like it had a chip on its shoulder.
That's exactly the problem. Boston needs to understand that it has a target on its back.
Struggling or not, this was the franchise that teams like the Nets and New York Knicks were compared to during the offseason. After the Miami Heat, this was the team that was considered the opponent to beat.
And it's high time the Celtics started playing like it, started playing like they have something to both lose and prove. It's time they played with some fire.
What I saw in that fight was unjust, but there was also a hint of fire, a dash of frustration and a heaping dose of aggression.
Those emotions must be ever-present. They must be kept in check as well, of course, but present all the same.
The Celtics can't approach every game—especially one against a division rival that they previously lost to, no less—like it's just another game. Miami doesn't ever take that frame of mind.
The Celtics, instead, must realize that they're a team others are gunning for, that they're a team that is going to get banged up in what will be the pursuit of dethroning a supposedly inferior opponent.
Is it time for the Celtics to embrace their role as a villain?
"There's a lot of people who built this before me. There's due diligence and responsibility that comes with that," Garnett said. "We gotta get that back somehow."
And they can get it back.
Rivers just needs to tell the Celtics to embrace a rapscallion-esque identity, in hopes of shedding the soft and disinterested identity they have assumed.
He has to tell them that becoming the "bad guy" isn't necessarily a bad thing.
He has to make them understand that they need to accept their role as universal arch nemesis, and accept it now.
Because at this point, willingly adopting the role as a villain is the only way this team is going to become Boston Celtics good again.
All stats in this article are accurate as of November 29th, 2012.