Dean Ambrose, Seth Rollins: How Long Will It Take WWE to Screw Up the Shield?
When it comes to WWE storylines, I’m often not the most optimistic person.
The recent additions of Seth Rollins, Dean Ambrose and Roman Reigns have lent some much needed excitement to the show.
It's too bad that I just can't shake that feeling of impending doom.
On a show that had the intriguing development of The Shield, we also had a little person biting a bigger man’s butt, as well as Ziggler jobbing to an injured John Cena cleanly.
If the rest of the show was as good as the way it ended, there would be a lot to look forward to.
But sometimes, it seems that every good idea that WWE has is attributed more to dumb luck than anything.
WWE finds one great, sure fire angle after the next that somehow collapses. I'd really like to be excited about this story, but the company's history tells me to keep my expectations in check.
In June of 2010, The Nexus debuted. It was a shocking moment in WWE. Fans were buzzing with excitement about the possibilities.
But it only took WWE one week to make a huge mistake.
The next Raw after the group destroyed John Cena, CM Punk and the ring itself, the newly formed stable was run off by the rest of the roster in the opening segment.
They were made to look weak way too soon.
WWE could have stretched the story of the roster not being able to form a cohesive unit to fight off this new threat for months. But they skipped through all of that and did it in one show.
Which member of The Shield has the brightest future?
The next big mistake, which proved to be fatal, came two months later at SummerSlam.
This was the beginning of the end of the group. In a seven-on-seven elimination tag match, The Nexus lost cleanly to a team of WWE wrestlers who struggled to get along.
Even a DDT to Cena on the concrete wasn’t even enough to keep him down. Yes, the group went on for a few months longer, but it was never taken as seriously again.
Going back a bit further in time, what fan who lived through it could forget the WCW Invasion debacle?
The WWF fumbled that one right out of the gate. The very first appearance of a WCW wrestler on WWF TV was Lance Storm super kicking Perry Saturn.
Not Goldberg spearing Austin or The Outsiders taking out The Rock, it was midcard Storm kicking midcard Saturn.
As the weeks went on, it somehow got worse. How about the infamous Booker T and Buff Bagwell match? Or Diamond Dallas Page jobbing to The Undertaker’s wife?
Go ahead another year in time to the NWO joining the WWE.
In only the group’s second TV appearance, Steve Austin kidnapped Scott Hall and beat the crap out of him. He already got his revenge.
Every subsequent "sure thing" continued to flop, or at best underperform. Ric Flair joined the company, we had a brand split, ECW was revived, and Scott Steiner, Eric Bischoff and Goldberg all joined the party too.
Will WWE screw up The Shield?
But still, it didn't matter.
The ratings gradually eroded, people quit buying the pay-per-views. Something was wrong. Something very fundamental with the way WWE promotes its product and presents its big stories is flawed.
So will WWE possibly learn from its mistakes this time?
I can’t help but feel nervous.
I fear a three-on-one Shield vs. Ryback handicap match isn’t too far off in the future.
During a time with Raw hitting its lowest ratings in years, when getting 200,000 pay-per-view buys is considered a success, WWE needs to be careful and really think this angle through.
Fans have been burnt too many times before when it comes to a big story.
While the debut of The Shiled has been absolutely solid so far, it's likely that we'll be looking back at this time a few months from now and wondering where the company went so wrong.
Let's hope this isn't the case, but recent history is not on its side.
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