There are no moral victories to be had when you lose to your rival.
Yes, the Arizona Wildcats won seven games with somewhere between three and five wins worth of talent on its roster.
Yes, the 'Cats are bowl-bound in RichRod's first year at the helm.
And yes, Arizona has spent roughly one third of its season ranked somewhere in the Top 25 of at least one major poll.
But, at least for now, none of that matters.
For the next 12 months, state bragging rights belong to the hated Sun Devils.
And it's a hard pill to swallow.
Arizona Daily Star columnist Greg Hansen writes that while good times await, Wildcats fans must still cope with an excruciating pain:
It was an old and familiar pain; as with most Territorial Cups, the feelings are extreme, a wedding or a funeral, with nothing in between.
The long, slow and lonely walk out of Arizona Stadium was indeed nothing short of funereal.
As has been the case in the past four Territorial Cups, the home fans exited the stadium heads down and hushed while the brave souls who had ventured into enemy territory sang and chanted as one.
For now, Wildcats fans can only hope that next year that trend continues.
Here are the winners and losers in Arizona's 41-34 defeat.