For the first week of the season, the only story that existed was the Lakers' terrible start, losing their first three games before finally beating down the Detroit Pistons. Of course, ever since then they have been doing fine at 6-3, a respectable record, especially considering they are without Steve Nash.
What Los Angeles has done is weather the storm, ignore the chaos going on around them (like the entire Phil Jackson-Jim Buss saga) and just continued to play basketball. Basically, they did nothing different—it all just started to click.
Now that they've got their coach, Dwight Howard's back is starting to act up less often and Kobe Bryant's playing amazing basketball. The Lakers are very much back in the championship hunt, although I don't think you could really say they were out of it in the first place.
More likely, there are a few reasons why talking about the Lakers and a title in the same paragraph won't get overreactions from people talking about their terrible start.
All stats are as of November 25, 2012.