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It's totally normal for someone to buy a brand new Harley and then keep it in the garage, never to see the glory of the open road, right?
That's what it feels like with Steven Jackson and this Rams offense lately.
Head coach Jeff Fisher and offensive coordinator Brian Schottenheimer must remember the horse they have at their disposal.
When you have Steven Jackson on your team, you must learn to use Steven Jackson for your team.
Too often, the Rams forget about Jackson in the offensive game plan. Jackson has received 12 or fewer carries in four of the team's past five games. It's not a coincidence that those were all losses for the Rams.
And it's not like Jackson is struggling when he's been given the ball. In those four games when Jackson was underutilized, he averaged 4.3, 4.8, 3.3 and 6.2 yards per carry, respectively.
Those are numbers that you can build a powerful running game around. Those are numbers that you can use to dominate the time of possession, limit your opponent's possessions and keep your defense fresh.
I could understand the lack of rushing attempts if Jackson was more involved in the passing game. But he's not.
Jackson has only 16 receptions on 22 targets this season, This is a guy who has caught 90 balls in a season before. This is a guy who has 385 career receptions, more than any other player on the Rams' roster.
So far this season, Jackson has been targeted in the passing game fewer times than the following NFL running backs: Shaun Draughn (KC), Chris Ogbonnaya (CLE) and Mikel Leshoure (DET).
Not exactly a "who's who" there. That must change. The Rams offense must make use of Jackson, in all aspects of the game plan.