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If Keselowski wins Sunday, he will give legendary race team owner Roger Penske his long-awaited first Cup championship.
A Keselowski championship could attract not only new fans, but potentially new sponsors to the sport, and not just to the No. 2 team or Penske Racing as a whole.
And in a way, there's a big irony there: who would have predicted that names like Bobby Allison, Rusty Wallace, Ryan Newman, Kurt Busch, and Sam Hornish Jr., wouldn't be able to win billionaire businessman and legendary team owner Roger Penske his first Cup championship, but that a blue-collar guy from suburban Detroit named Keselowski potentially could?
It's no secret that the sponsorship side of NASCAR has been hurting now for at least the last six years. We've had some minor spurts of new companies that have dipped their toes into NASCAR's water, but for the most part, the sport still continues to struggle to gain significant major mega-rich companies to plaster their names across race cars and fire suits.
Where are the Apples, Googles, Nikes, Microsofts, Southwest Airlines, Amazons, eBays and other significant brands? Why don't we have, say, the Apple Chevy or the Amazon Toyota or the Google Ford?
Heck, even the much smaller IndyCar series snagged noted clothing manufacturer Izod. Why can't NASCAR get something similar? Why do those kinds of companies choose to align themselves with other sports, but not NASCAR?
I'm not saying Keselowski is going to save the sport by himself, but the blue-collar, down-home, good old boy from suburban Detroit image could potentially be gold not only for him, but for other drivers as well.
If Keselowski wins the championship on Sunday, it will not only open countless new doors to him for endorsements and new sponsorships, it will hopefully also open more new doors for other young (and yes, even older) drivers.
Even though we won't hold it against him, there has been somewhat of an underlying feeling among many NASCAR fans that Jimmie Johnson's five consecutive championships really hurt the sport because of his domination.
Companies that may have thought they'd have a good shot at great exposure with another driver and team, potentially could have changed their minds during Johnson's reign. We're just sayin'.
Many fans have expressed that same feeling, that Johnson winning so much may have actually hurt the sport and turned off and alienated fans. And, potentially, new sponsors.
But a fresh new face like Keselowski could very well make old or alienated fans fall back in love with the sport, let alone bring in a whole new generation of fans that NASCAR is so desperate to have. And sponsors who are equally desperate to have a new avenue to display and promote their wares.
And it all could boil down to Bradley Aaron Keselowski, a.k.a. "Bad Brad" of Rochester Hills, Mich., to do it.
Think about it: when all is said and done, is "Bad Brad" really all that much different than "The Intimidator"?
The latter was one of the sport's most beloved champions. The former may start his own reign as a beloved champ come Sunday.