Why the Chiefs Must Feed Jamaal Charles to Upset the San Diego Chargers

Chris TrapassoAnalyst INovember 1, 2012

October 28, 2012; Kansas City, MO, USA; Kansas City Chiefs running back Jamaal Charles (25) runs for yardage as Oakland Raiders defensive back Joselio Hanson (23) attempts the tackle in the first quarter at Arrowhead Stadium. Mandatory Credit: Denny Medley-US PRESSWIRE

Romeo Crennel can't play dumb anymore regarding star running back Jamaal Charles. 

Frankly, he no longer can coach dumb either. 

According to Dave Skretta of the Associated Press, after the Kansas City Chiefs home defeat at the hands of the Oakland Raiders in Week 8, the head coach was asked why Charles received only five carries and responded with the following: "Now, that I’m not exactly sure."

If you're a Chiefs fan, that paragraph is a nightmare. 

Your team was embarrassed to the rival Raiders inside Arrowhead Stadium—never a good thing. Charles received five carries—five—without injuries hindering his availability. Lastly and most embarrassingly, the coach didn't even know why the All-Pro runner wasn't more prominently featured. 

With that fiasco behind Crennel and another AFC West battle in Week 9, he has to make the easy coaching decision and feed his prolific running back. 

Sure, the San Diego Chargers are second in the NFL in total rushing yards allowed this season with 559 and surrender a paltry 3.6 yards per rush, but Charles can't be neglected for consecutive weeks against a divisional opponent. 

In the end of September against San Diego, he finished with 20 touches for 101 total yards (17 carries, 88 yards) and two touchdowns, although the Chiefs came up short. 

Since then, the 3-1 Chargers club has lost three straight. After respectable run-stopping efforts against the New Orleans Saints and Denver Broncos, Trent Richardson exploded for 122 yards on 24 carries in a Browns 7-6 victory. 

There's a chance Charles will get off to a slow start, as many runners have against the San Diego defensive front seven this year, but Crennel has to stay dedicated. 

Abandoning the run early like he did in last week's disappointment, especially with the dismal quarterback situation, would be near suicide for his team. 

Charles is the organization's best player, a guy seventh in the NFL in rushing yards who averages five yards per carry.

His home-run-hitting ability can keep an underdog in a game when much else is going wrong. 

When it comes to the Chiefs' offensive game plan, Crennel has to be exactly sure—Jamaal Charles must be the undeniable focal point.