The New York Giants have played in Dallas three times since Jerry Jones opened his new Cowboys Stadium. Eli Manning is making a habit of autographing the wall in the visitor's locker room after every win against the Dallas Cowboys.
He will try to make it four for four on Sunday.
“When you have the opportunity to play a team again, you want to go out there and have a better performance, since you lost. We feel that we can play better than we did the first time,” Manning said via CBS New York.
Justin Tuck, defensive end for the Giants, said he isn't sure why they are 3-0 but hopes to keep the streak alive (h/t Charean Williams, star-telegram.com):
I hope it continues. But I don’t have any magical secrets of why we’ve had success down there. Every game has gone down to the wire—games that we needed something special to happen to pull them out.
We have had success down there. That’s no doubt. But I don’t think there’s any one thing you can point at. I think it’s just count our lucky stars I guess.
That isn't the case in Dallas
The Cowboys are a pedestrian 14-12 at home since the palace was opened. Granted, average sums up their team over the last three years, but their away record is 14-14.
But in all of Jones' plans with his stadium, never did he consider the impact the fans can have on the game. The venue is all about distraction and creating an experience; the game becomes an afterthought.
It is one thing to not have a stadium that maximizes crowd noise. But when visiting teams state they felt like the home team, there's trouble in River City.
Cowboy stadium felt like Soldier field with all the Bear fans. Thanks for traveling to Dallas and showing us some love. Bear Down!!!— Charles Tillman (@peanuttillman) October 2, 2012
The Cowboys are working on changing that trend.
They shared their new “Stand Up and Shout” campaign with season ticket holders. It offers instructions on how and when to cheer against the Giants on Sunday. There will also be a new third-down graphic on the video board.
Ebenezer Samuel of the New York Daily News shared some of the information contained in the email that was sent to fans.
When you see the video graphic playing on the video board, get on your feet and get LOUD! Together, we can make opposing teams dread coming to Cowboys Stadium. If we all play our part, we can help give our Dallas Cowboys a true home-field advantage.
The posting on the video board is a great idea, as that is where most of the fans' attention already lies.
But this effort seems scary-close to the "Rams Rules" effort St. Louis took on a few seasons ago. That PR campaign has been a source of ridicule from opposing fans.
Dallas needs to do something to help change this trend. They can't afford to continue to let home wins escape their grasp if they are going to become relevant once again.
This isn't likely going to change overnight, but at least Jones and his franchise seem to be aware of the problem. It is unfortunate they didn't foresee the problem during design and construction.
Darin Pike is a writer for Bleacher Report's Breaking News Team and a Featured Columnist covering the NFL and Seattle Seahawks.