Anderson Silva's connection with Burger King is one of MMA's biggest sponsorship deals.
MMA is a big business. Really big, actually.
Long gone are the days of fighters having “Condom Depot” splayed across their butt. Now, companies like Head and Shoulders, Under Armour, Nike and Coca-Cola are cutting big checks to have MMA's finest plug their merchandise. This rolls over into commercials as well, with fighters popping up more and more in the middle of your favorite shows.
Naturally, if there are more than two sports-related things, we here at Bleacher Report will rank them in a list-based article for you to casually browse through.
So, what are the best MMA-related commercials of all time? Find out here!
Ever notice how Ryan Bader has really nice lift?
According to Head and Shoulders, it is probably because Lyoto Machida punched him in the face really hard.
In this very recent offering, Lyoto Machida becomes the Brazilian Troy Polamalu and gives mad cred to all you dudes out there rocking a healthy scalp. It also shows that if you have dandruff, just go to your local barber. He will prescribe a punch in the face from Lyoto Machida, which is apparently hard enough to knock the flakes clean off your head.
Hopefully he punches Ryan Bader in the stomach some time soon. I'm pretty sure that there's something wrong with his six-pack.
This commercial has been getting a great deal of air time in the last month, and for pretty good reason.
Phil Davis, as we all know, is a pretty darn good wrestler. Sprite is a pretty darn good soda (Fact: Fountain Sprite is far superior to bottled Sprite). According to the commercials, though, Sprite has a bigger effect on your entire body than Phil Davis.
To be fair, Davis is far more a threat to your neck than your chest and limbs; but they can certainly make more of an impact on your limbs and chest than Sprite.
Just ask Wagner Prado.
Oh, and ignore obvious stunt-doubling 17 seconds in.
One thing we can all agree on is that Japan is really weird sometimes.
This is a pretty great example of that fact.
I do not want to get an angry email from Bleacher Report's Content Standards staff, so I will simply discuss the brands and personalities in the commercial rather than breaking down the innuendos therein.
So...that is Mark Coleman and Wanderlei Silva. Around 2003, they were two of the biggest MMA stars in Japan, courtesy of their strong performances in Pride. They are advertising Schick shaving products, and, well, Schick is a big company in that department.
Random historical fact: Coleman and Silva were actually involved in a post-fight brawl in 2006. Coleman was fighting Mauricio Rua, who, amidst a takedown, broke his arm on the mat. Coleman kept fighting as the referee tried to pull him off, prompting the Chute Boxe team, including Wanderlei, to storm the ring and throw hands with Coleman's entourage.
Things were defused without too much damage, but Silva would go on to say he regretted ever letting Coleman sensually massage his cheeks.
As the face of the WEC, with an identifiable surfer-type appearance, Urijah Faber was among MMA's most marketable personalities for a long while. His biggest sponsors were AMP Energy Drink and, obviously, K-Swiss.
When K-Swiss rolled out a new line of shoes designed specifically for athletes, they needed a brand-name poster boy.
Urijah Faber was their guy.
On his own, though, “The California Kid” is not especially funny. To make up for that, they brought aboard Danny McBride to reprise his role as Kenny Powers, the main character of HBO's comedy series Eastbound and Down.
The two would have a solid on-camera synergy, as the paunchy ex-pitcher would jeer the pint-sized Faber while still frequently pointing out how his shoes are totally awesome.
This remains one of the biggest advertising campaigns involving a mixed martial artist, and the commercials remain among the best yet.
When the UFC first announced that the headline to UFC 153 would be Anderson Silva vs. Stephan Bonnar, the majority of fans reacted with, “That's stupid, Anderson Silva is going to kill him.”
The majority of writers on Bleacher Report and other less awesome sites agreed. The UFC, too, acknowledged the wacky nature of this bout.
The UFC has had plenty of huge mismatched headlining cards. Usually, for a fight like Dan Hardy vs. Georges St-Pierre or Vitor Belfort vs. Jon Jones, the UFC's marketing department will at least make a token effort to explain to fans that this is a toss-up of a fight.
For UFC 153, however, it did not even bother. The two commercials that were on TV to hype the event both openly pitched the fight as, “Man, how totally crazy would it be if Bonnar actually won?"
As you know, Bonnar got his sternum kneed out by Silva. It worked out as everyone expected, but still!
When the UFC is acknowledging that it is putting on a ridiculously unfair fight...it's kind of insane.
Workplace violence, or at least the threat of it, is a very effective means of conflict resolution, according to Boost Mobile. To help you get whatever you want, the cell phone company was willing to lend you former UFC middleweight champion Rich Franklin.
Boost Mobile, as you may or may not remember, has almost always been at the forefront of “trendy” endorsements. They started way back with high-profile musicians of the time, including Kanye West and Ludacris spewing the “Where you at?” mantra.
Eventually, they shifted toward niche sports and sponsored folks, like at-the-time IndyCar driver Danica Patrick, surfer Dane Reynolds and motocross racer Josh Hansen. Naturally, Rich Franklin is part of this lot.
While Metro PCS's “Everyone is moving to Metro” campaign has been been a steady TV presence of late, this is among my favorite MMA-related commercials ever. Easily one of the funniest things we have seen out of a fighter.
This, by far, is the best and most iconic commercial of all time involving an MMA fighter.
The union between a top-level athlete and a greasy fast food company remains perplexing to this day. Burger King opted to embrace this and had Anderson Silva do something that made absolutely no sense: sing Minnie Riperton's “Loving You” to the Mega Stacker.
This video needs no real explanation. Just sit back and enjoy it and remember your first time biting into four all-beef patties topped with bacon and special sauce.
Also, ignore the fact that it's practically 200 calories a bite.