WrestleMania 28's financial impact went far beyond ticket sales and popcorn purchased in the aisles. WWE's presence in Miami in April brought in over $100 million worth of revenue for the host city.
WWE's corporate website reports that "WrestleMania 28 generated a record-breaking $102.7 million in economic impact for the city of Miami and Miami-Dade County this past April."
That's $40 million more than Atlanta saw when WrestleMania 27 came to town in 2011.
The report also states that the event "generated approximately $15.3 million in local, state and county taxes."
The numbers demonstrate the annual event's longevity and drawing power. Regardless of what the ratings are for Raw and SmackDown, WrestleMania remains a money-making machine.
Over 78,000 fans made the journey to Sun Life Stadium to see The Rock battle John Cena, to witness The Undertaker put his 19-0 undefeated WrestleMania streak on the line, and to experience the entertainment spectacle that is WWE’s premier pay-per-view.
What they spent on hotels, food and entertainment along the way was more than fans had at any previous WrestleMania.
The Enigma Research Corporation conducted the study that revealed those numbers. They also reported that 71 percent of fans attending the event were non-Miami residents and stayed an average of four nights.
That's four nights where Miami's hotels were fuller and where their restaurants had tons of more people to feed. The Enigma Research Corporation's study reveals that non-locals spent $6.9 million at Miami-area eateries.
It's staggering numbers like these that must have New York/New Jersey officials thrilled to be next in line. East Rutherford's MetLife Stadium will host WrestleMania 29 in 2013.
If the current financial pattern continues, the New York/New Jersey area should be able to pencil in at least $100 million dollars being added to the revenue.
WrestleMania may or may not be getting better every year, but it is certainly getting bigger, especially when it comes to the bottom line. WWE has done a fantastic job in building the event, expanding and developing it into the entertainment beast that it is today.
The WrestleMania 29 card is empty as of now, filled only with rumors and wishful thinking.
Regardless of which stars wrestle, chances are WWE will be making some hospitality industry business extremely happy.
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