Video: Jeremy Lin's New Volvo Ad Shows Human Side of Star PG
As a culture, we often build up celebrity figures to be of a superhuman nature. We create false images in which they lack any form of human emotion. The truth: They are no different from everyone else who walks this Earth.
Their extraordinary gifts simply create a platform for performance that the rest of the world may never experience.
With great opportunity, of course, comes even greater responsibility. For an NBA athlete, that infers that they will produce to a statistical or efficacious standard that sets them apart from their peers on a nightly basis.
As their respective careers progress, greater expectations will form and the pressure will mount. No longer are there aspirations, as they've now become presumptions.
After the extraordinary period of Linsanity, the 24-year-old became a global phenomenon. With unbelievable individual performances and the biggest stage in sports, Lin became a victim of his own success. Madison Square Garden and New York City are overwhelming enough.
The entire world, however, can make a young man crumble.
Arguably the most marketable player in the NBA, Lin is now expected to match his stardom with production. Every moment he doesn't, you can bet the bank that thousands of detractors will let him hear about it.
With this image of Linsanity instilled in our heads, we've created a larger than life figure that will forever be remembered as one of the most polarizing players in NBA history. What we cannot lose sight of, however, is that through all of the fame, fortune and fluctuating opinions, this is a young man's life we're speaking of.
Superstars are humans. Lin reminds us of that with his latest exploit.
Who would have thought that a Volvo commercial would hold so much truth?
Despite tearing up the 2010 Summer League against that year's first overall draft choice, John Wall, Jeremy Lin was not expected to make it in the NBA. In spite of his providing the league with a half season of pure and utter brilliance, Lin was not considered to be a legitimate starter at the NBA level.
Best of all, Lin lifted an 8-15 Knicks team to a 10-3 record over the following 13 games, thus saving the team from missing the postseason. Nevertheless, Lin was viewed as detrimental to team success.
Quite the interesting perspective considering Lin achieved on his own what Carmelo Anthony, Amar'e Stoudemire and Tyson Chandler never have as a unit.
As Jeremy Lin makes the move to Houston, it is time that we stop expecting him to live up to our standards. Lin will go through the same growing pains that every young player in the league experiences.
The main difference? He's capable of doing things that 95 percent of the league only dreams of.
Check a stat sheet, watch a game and believe the hype for what it is: a reflection of the truth.
Lin brought New York City to life. He filled Madison Square Garden and gave fans something to cheer about for the first time since Patrick Ewing left in 2000.
Most importantly, he gave the NBA a superstar that international cultures could connect with. Because of Lin, the global expansion of the league has taken a giant leap forward.
It's time that we stop evaluating Lin on such an outrageous scale. Instead, we must appreciate his abilities and recognize him for his uncanny ability to breathe life into a rotation.
Whether the statistics continue to come or not, Jeremy Lin is one of the greatest things that has ever happened to the NBA as a league and brand. It reminded us that anything is possible. That anyone can make it.
That even those we've written off can emerge as the legendary.
What's truly upsetting is that it took a car commercial for us to realize this. But for the first time in his young career, Jeremy Lin showed us that he is more than just a stat sheet waiting to be criticized.
Lin showed us that he is human, just like you and I.
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