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Andre Ward on the scales.
Martinez and Ward both played the role of David against their respective Goliaths in Chavez Jr. and Dawson.
Now Ward, as the naturally bigger man, will be forced to assume the role of Goliath in this fight.
That doesn't mean no one will root for Ward, but that does mean he will be presented as the bad guy for the purposes of promotion.
From his nickname, Song of God, to his dismissal of Lucian Bute as a worthy opponent earlier this year, Ward's decisions can be edited by the creative team at HBO to portray a cocky, undefeated American to hate.
The stereotype of the disdain-worthy American worked well for Floyd Mayweather and while Ward isn't likely to have any run-ins with the law or family drama to display, he's a fighter who doesn't mince words.
Ward will tell it how he sees it. If HBO asks Ward what he thinks of Martinez's competition or the last round of his fight with Chavez, he'll say how he feels.
Ward can be very critical of other fighters, such as the way he was when he felt Bute faced a weaker breed of opposition. This attribute is admirable, but for the sake of promotion, it puts Ward in the role of villain.
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