5 Smartest Marketing Moves of LeBron James' Career

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5 Smartest Marketing Moves of LeBron James' Career
Kevork Djansezian/Getty Images

After buying a minority stake in the Premier League team Liverpool F.C., LeBron James was asked on what his expectations were when he had the idea of being a partial owner of a professional team.

"The first time I stepped on an NBA court, I became a businessman," James, 26, told the Wall Street Journal. "This is a great opportunity for me."

James certainly is on the way to becoming an excellent businessman. He's taken full advantage of his influence in the game of basketball, earning his dues on the court and then investing his time in other industries, while keeping close company with trustworthy people and those who are also on an ambitious road to riches.

Through nine years, James also hasn't earned any negative press regarding his personal life. It's one thing for James to leave a team as a free agent; that's one thing. But having something occur in a celebrity's personal life could be crippling towards their image. The media is on a constant search for rating generating news and will look to run with that news for as long as they can milk it.

LeBron hasn't had that sort of problem, outside of the whole leaving Cleveland deal.

When it comes to the business of being a professional athlete, LeBron has risen higher than just about any other. His sneakers are some of the most wanted on the market, he has endorsement deals that will pay for his children's children's college tuition and is a part of the league's best team to top it all off.

James has taken a stranglehold of the spotlight of the NBA, and he isn't planning on letting go any time soon.

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