Getting fresh new kicks is a euphoric experience. You enter the store, cold air hits your face, you spot those sleek Jordan high-tops on sale. Yes!
Finally, you approach the counter and, oh no...
Athletes with bloated endorsement deals and towering egos have created a world in which shoes cost more than freedom. Forget Al Harrington's $34.99 Proteges, those headlining today's wealthiest-athletes section are producing pure gold, literally.
It's time to review the wealth beneath the shoe business. Click through, and you'll see the most ridiculously expensive athlete shoes occupying shelves.
Some will sparkle, others will stump; all will make you chuck fragile objects across the room in disgust.
Welcome to the world of supply and demand.