Fourth place in the world is quite an accomplishment. Most of us would be thrilled.
And at the Olympics, it means you're in good company. Tyson Gay, who has a cabinet full of medals from World Championships, finished fourth in a ridiculously fast men's 100-meter dash in London. Meb Keflezighi and Bernard Lagat, also accomplished veterans, raced hard for their fourth-place finishes. Even that mega-medalist Michael Phelps finished fourth in his first race in London.
Still, fourth can be bitter. We'll see if the pewter medals a fine English gentleman is making will provide any consolation.
For younger athletes or rebuilding teams, fourth place can provide a bit of motivation over the next four years. What more steps can they take to make it to the podium?
These 10 individuals and teams are poised to take that next step.