Part of this is because of how the team was built. The other part is based on how Miami's Big Three handled themselves prior to last season.
LeBron James, Dwyane Wade and Chris Bosh made no bones about their championship aspirations when they arrived in South Beach. After last year's disappointing defeat against Dallas, NBA fans and critics alike laughed and entrenched themselves in their hate for the Heat.
The failure to live up to expectations didn't have to result in a multitude of hostile reactions. Instead of turning Miami into the NBA's version of the Evil Empire, the Heat could have been just another team to fall short in the NBA Finals.
However, they set themselves up for failure through arrogance and empty promises.
The Heat front office, coaching staff and players must keep this in mind when they take their celebratory parade on Monday.
Don't promise Heat fans a dynasty. Don't even promise a successful title defense for the 2013 season. Miami should celebrate, enjoy this year's triumph and let its play speak for itself next year.
There's no need to open themselves up to more scrutiny. Modesty is the key for the Big Three unless they want to increase the focus on the sporting world's high-powered microscope.
The Heat face a ton of pressure on their own—every defending champ does, and the Big Three definitely increases those expectations. Rather than feed that fire, the Heat must take a back seat to the hype.
The monkey is finally off Miami's back, and the giant white elephant has left James' room. Distractions have finally left South Beach, and the Heat would be unwise to welcome them back with open arms.
Heat players, and everyone else associated, must keep their heads on straight in Monday's parade. They must not get caught up in the excitement so much that they start writing checks they can't cash. They've run into this problem before and, after the 2011 NBA Finals loss, you would think they would have learned their lesson.
It will be tough to keep NBA egos in check, but the Heat will if they know what's best for them. It's hard to imagine they would want that sort of attention placed on them again.
During Monday's parade, it's as important for the Heat to remember their 2011 NBA Finals loss as it is for them to celebrate their 2012 NBA Finals victory.