Pro wrestling and the Internet go together like peanut butter and jelly. Perhaps the distribution of jelly is a little uneven, but still, when the pair met some two decades ago it was love at first sight.
The Internet shares a very complex love-hate relationship with the WWE. While it was, for all intents and purposes, responsible for killing kayfabe and breaking down the coveted figurative cloak of Vince McMahon's empire, the tool is also being used for good by the biggest wrestling company in the world.
In fact, some of the WWE's biggest revenue streams come from agreements with social media companies like Twitter and YouTube.
Social media and video sharing have also benefited forward-thinking talents who are not so fortunate to get a check from the WWE, as some of the most entertaining wrestling content doesn't always happen on Monday nights.