MMA is about much more than the action in the cage. The best fighters, or at least the most popular ones, understand that what happens outside the Octagon is just as important as anything that takes place within.
Fighters are entertainers. As we've learned, they are competing for ever-tightening entertainment budgets, not just with boxers and other athletes, but with blockbuster movies like The Avengers. To make MMA competitive with the best video games and television shows, you have to do more than show up and fight.
We are here now. Entertain us. These are the 25 who've done it best. Disagree? Entertain me in the comments!