By now, you've probably already caught Ewood Chicken fever (sounds contagious, by the way).
But let's all take a little time this morning to relive the highlight of Blackburn Rovers' doomed season.
Yes, the highlight. Yes, it's sad.
Here's the video of the Ewood Chicken, making his debut on the Ewood Park pitch early in the first half of Rovers' 1-0 loss to Wigan on Monday.
The loss confirmed Blackburn's relegation from the English Premier League and confirmed that Wigan will stick around for another season.
The bird, however, was the real story. The Ewood Chicken instantly became an Internet celebrity, with articles appearing all over the web and multiple thousands of tweets rolling through the presses every second.
The whole thing was a protest, as you're probably already aware, of Venky's, the Indian chicken processing company that owns Blackburn Rovers. Venky's took over in 2010 with promises of Champions League football and promptly started making unwise decisions (from naming Steve Kean manager to signing several awful players).
It all reached a crescendo Monday, when casual fans around the world learned the name Venky's for all the wrong reasons.
Draped in a Blackburn flag and the most ingenious protest yet against the continued, calamitous ownership of the Indian poultry firm Venky's, it waddled around the Wigan box and into the goal, safe in the knowledge it would be untroubled by Rovers' shots, before being retrieved by Yakubu, who withstood the temptation to eat it.
Brilliant words for the most brilliant event of the extended Premier League weekend.
Alas, the Ewood Chicken has left us for now, but I for one will never forget him (her?).
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