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The Raiders had an NFL record 163 penalties for 1358 yards in 2011. Giving opposing teams nearly 85 yards per game is almost like spotting the opposing team a touchdown before the game begins.
Head coach Dennis Allen will preach accountability to his players in hopes the Raiders can reduce the controllable penalties from a season ago.
For the penalties the players are not able to avoid, such as reputation penalties, the Raiders will no longer create a laundry list of complaints to send the to NFL.
McKenzie will no longer propagate the "Raiders versus the NFL" mentality and unintentionally inflame the officials by sending a novel of items to the league office each week.
Once Allen and McKenzie establish a culture of personal accountability, it won't matter who receives the flag because the team will be able to take accountability immediately and move past bad calls.
Over time, the relationship with the league and the officials should improve and lead to fewer and fewer reputation calls.