Doritos Super Bowl Commercial: Crazy Dog and Flying Baby Are Big Winners

Eric BowmanFeatured ColumnistFebruary 6, 2012

Photo courtesy of
Photo courtesy of

Some companies are lucky to even have just one Super Bowl commercial, but Doritos stole the show with their two Super Bowl XLVI ads about an insane dog and a thieving flying baby. 

Of course, it was all in good fun.

It's best if you just see the commercials to understand.

If you missed them, have no fear, just watch below. 

However, seeing them for the first time ever during the Super Bowl is the best experience, but a sweet YouTube clip will suffice. 

It's called "Man's Best Friend," but really that's a creepy dog. Still, though, it's hysterical, especially the note included on the first bag of Doritos. 

A consumer panel for USA Today picked this ad as the best of the night, and the crazy thing is that it was first made on a $20 budget.

According to, the creator gets $1 million for having his commercial picked No. 1, plus he and the creator of Doritos' other commercial get to work on a new one with The Lonely Island. 

The other Doritios commercial was titled "Sling Baby," and it did not disappoint either. 

Hats off to the grandma for being awesome and for the baby being fearless. He wanted those Doritos and stole them with ease after a little help from grandma. 

Of course, after the taunting, the baby definitely had the right to steal. 

Super Bowl commercials cost an average of $3.5 million, and that's just for 30 seconds. Doritos shelled out big money in order to have two spots, but the company came through big-time thanks to their annual contest. 

Doritos gets the fans to do the creative part for them, and that is quite possibly the smartest move to make for Super Bowl commercials. Other companies are spending money for advertising agencies to think of clever ideas, but Doritos lets the fans have a go at it. 

It's a bold move, but year after year it pays off. Doritos continues to shine bright with their Super Bowl commercials, no matter how many they end up having. 


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