Super Bowl Commercials 2012: What You Need to Know About This Year's Hottest Ads
Let's get into the story behind the story of some of the hottest ads from the 2012 Super Bowl.
The following spots have people buzzing, and that is for good reason. They took lots of effort and time to make them come to life.
There is also much more going on with these ads then what was seen on the screen.
Acura's Seinfeld Ad
Jerry Seinfeld is still funny. That has been easy to forget in the years since his sitcom went off the air in 1998.
Seinfeld pulls off these scenes in top form, and there was more to this ad. They have since released extended scenes like this one.
The Acura NSX, which Seinfeld is trying to coerce from the lucky man, doesn't come out until 2015.
Honda Motor Company, which produces Acura, didn't have a commercial during last year's Super Bowl, and they are coming off of their worst year in America.
Alan Ohnsman of the Bloomberg news quoted Mike Accavitti, Honda's vice president of U.S. marketing, as saying the following about their intentions for the a: "What we wanted to do with these Super Bowl spots is announce Honda and Acura are open for business."
It will be interesting to see if Honda decides to keep this ad campaign going as the the buildup to the release of the NSX rolls on.
Honda's Ferris Bueller Ad
For the record, this isn't a Ferris Bueller ad. It is Matthew Broderick playing himself parodying his famous character, and Broderick wasn't instantly sold on reprising this role.
Sarah Anne Hughes of the Washington Post has a quote from Broderick on the subject:
It took a little, uh, thinking about it, it took a little time, but I ended up thinking it might be amusing. Todd Phillips was directing it, who's a good director, and I thought it would be fun to send up Ferris Bueller a little bit
Phillips has directed smash comedy hits like Old School and The Hangover.
While Ferris, er, uh, Matthew is in the ad, he is not joined by any of his past co-stars. And judging by Alan Ruck's, Ferris' buddy Cameron, reaction, he may not have been too eager to jump on board.
Here is Ruck, when asked if he was excited about the upcoming ad, as quoted by Bryan Alexander of the USA Today: "Uh, no. Sometimes it does get a little bit old. Boy, that's the character that wouldn't die."
While this commercial is a definite hit, not everyone is a fan. Like Lost creator Damon Lindelof.
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