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NFL: The Hoosier State Welcomes the Long-Term Effects of the Super Bowl

Lucas Oil Stadium will house 60,000 or so onlookers to Super Bowl XLVI
Lucas Oil Stadium will house 60,000 or so onlookers to Super Bowl XLVI
Shane McFarlandContributor IIIJanuary 31, 2012

Aside from the great story lines within the game that this year's Giants-Patriots Super Bowl provides, the host city of Indianapolis, and more widely, the state of Indiana will be rewarded with an economic injection for their patience to host the "Grand Daddy" of all sports spectacles.

After losing out to Jerry Jones and Dallas' Cowboy Stadium in 2011, "The House That Peyton Built," also known as Lucas Oil Stadium, will showcase two of the games finest quarterbacks in Eli Manning and Tom Brady on Sunday. Aside from the general revenue brought in from a sold-out game, the Super Bowl will feed the city and the surrounding areas with some relief when the state unemployment rate is at 9 percent and holding.

Super Bowl XLV held in Dallas expected a $600 million injection into the local economies, and while Indianapolis' estimated $150 million intake might be modest, it is the long term effects that local Hoosiers are excited about.

As a resident just outside of Indianapolis, Yahoo Contributor Eric R. Ivie depicts very well the impact the community has already felt. In his recent article, What Indianapolis Hosting Super Bowl XLVI Means to  a Hoosier: Local Fan Perspective he describes the improved infrastructure and upkeep of Indianapolis and the enormous impact the Super Bowl, the NFL and an array of other charitable organizations have already made in investments in the 21 surrounding neighborhoods known as the "Near Eastside." As of fall 2011, $154 million had been invested into this area.

Hopefully, with investments in these areas, Indianapolis can begin to develop itself into a tourism destination. With over 100 million viewers expected for this Sunday's game, Indianapolis will have an enormous amount of international exposure, which could pay dividends in the future.  Michael Hicks, an associate professor of economics at Ball State summarizes this, having said "hosting a Super Bowl is a gateway to being a top-tier community for tourism and conventions and those sorts of things." Likewise, Dianna Boyce, director of communications for the Super Bowl Host Committee acknowledges the need to work with the community. Her hope is that the "preparations for the game will have a long-lasting positive impact on Indianapolis—a "legacy" that includes new facilities, neighborhood and community development, and city beautification, including the planting of "2,012 trees by 2012."

In a time when the the country is clouded by political deadlock and working on restoring its domestic prosperity, it is events like the Super Bowl and a game like football that brings together the masses. Even if we can't agree on politics, we can agree on football. And it is GOOD!


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