The Super Bowl is the ultimate time for marketers to get the word out about their products. With the complete attention span of millions, there are few better platforms for reaching a large number of Americans at one time.
It might be expensive, but when done right (like these ads) Super Bowl advertisements can generate publicity and sales that can long outlast the deep hit to the advertising budget.
That is, unless the ad stinks.
When done wrong, Super Bowl ads can sink brand reputations, resulting in lost jobs, and even more amazingly, beginning the death spiral of an entire corporation.
These ads have gone way above and beyond the classification of bad and uninteresting. These are horrendous. Terrible. Dumb.
Here are the dumbest Super Bowl ads ever.